AI Insights · Timothy · January 2025
Top 5 Social Apps on Android in Nigeria Q4 2024
Explore the performance trends of the top five social apps on Android in Nigeria during Q4 2024, highlighting downloads, revenue, and active users.
In the fourth quarter of 2024, the Nigerian Android app market saw significant activity among the top social apps, as reported by Sensor Tower.
TikTok - Videos, Shop & LIVE demonstrated a robust performance with weekly revenue peaking at around $66.4K by the end of November. The app's weekly downloads varied, with a high of 205.7K in late October, while active users increased steadily from 8.6M to 9.3M by the quarter's end.
Facebook maintained consistent revenue, averaging about $8.8K weekly, with a slight peak of $9.8K in late December. Downloads fluctuated, reaching up to 100.1K in December, alongside a stable user base, hovering around 16.6M active users throughout the quarter.
Second Number for Call & Text saw gradual growth in revenue, peaking at $9.2K at the end of November. Downloads increased towards December, reaching 7.5K, and active users showed a gradual rise from 29.7K to 32.3K.
Poppo Live- Live Stream experienced an increase in revenue, peaking at $10.7K in late November. Downloads started strong with 31.8K in October but declined to 14.3K by year-end. Active users peaked at 60.7K in November before a slight decrease.
Instagram maintained steady revenue, peaking at $9K in late December. Weekly downloads saw fluctuations, with a high of 119.3K in early November. Active users remained stable, ranging from 8.3M to 8.5M.
These insights from Sensor Tower provide a snapshot of the dynamic app landscape in Nigeria, reflecting diverse user engagement and revenue trends. For more detailed insights, visit Sensor Tower's platform.
